The design process is dead

Worth a watch.

Your value as a designer is honing the process (not following the process).

— Jenny Wen

The way I’ve seen great work made is… doing something just for the sake of making people smile.

— Jenny Wen

Good ways to work:

• Starting from solution first.
• Caring ruthlessly about the details.
• Operating on intuition.
• Skipping steps and making them up.

As a , I want to , so that I can .