We build teams of specialists, we hire to fill job roles. We produce large teams that are siloed. Designers create, engineers build and PMs define. Still limited by the joint execution.
But not anymore, when you can realise an idea in minutes.
This new era blurs the lines between roles. Instead of being designers, engineers or PMs, we’re now all builders. Freely moving between domains, working in the same medium.
AI isn’t replacing these jobs, they’re just evolving. You’re not hiring exclusively for roles anymore. You’re hiring for knowledge, vision, judgement and taste. small teams with fluid boundries, using the same tools is better than what we do now, large teams coordinating handoffs.
Experience still matters, you still want people that are more proficient in engineering or design. People that share the same overlapping concerns but with different levels of knowledge, bring their own things to the table.
Fluid boundaries means closing that gap between ideas and reality, therefore deeper thinking and more exploration.
That can only mean better solutions and better outcomes, right?